Have you ever wondered how your co-workers and clients perceive the office space you work in? What signals does your workplace project?
Workplaces send signals about the people populating them, the organizational structures, the company culture, the brand values and visions.
The physical workspace holds an enormous power to bring strategies, customers’ demands and brand values alive, act as a receptacle for corporate memory and give employees constant visual stimuli to the company ethos.
For organizations it is important to know how to avoid sending wrong signals and be in control of the image their physical artefacts project.
Signal Theory can help with just that. In this Slideshare, we show how you can use it.